Aotu Brand Story

The Beginning of a Passion

Aotu was founded in 2023 by Victor, a passionate jewelry maker who embarked on his journey in the world of gemstones through a deep love for the craft. With years of hands-on experience, Victor mastered the art of jewelry making—creating prototypes, setting gemstones, and polishing each piece with precision. Through this journey, he realized that fine jewelry should be accessible to everyone, not just the wealthy few.

The Spark of Inspiration

Victor was inspired to create Aotu when he saw how expensive high-quality jewelry could be, making it out of reach for many people. He believed that jewelry's true value lies not only in its beauty but in its power to inspire and empower. Driven by his own personal growth, Victor founded Aotu with the mission to bring affordable, high-quality jewelry to those who appreciate beauty and craftsmanship. His vision is simple: "Jewelry that inspires, adorns, and accompanies you through life’s most meaningful moments."

From FOXI to Aotu: Building a Legacy of Innovation and Social Responsibility

Victor’s entrepreneurial journey began in 2017 with the launch of FOXI, a company he created to innovate in the jewelry industry. Through FOXI, Victor gained invaluable experience and built a strong commitment to social responsibility. FOXI is dedicated to supporting young people entering the jewelry industry, offering them training and employment opportunities.

In 2023, Victor took a leap of faith and turned his passion into a brand. Aotu aims to embody beauty, elegance and strength through handcrafted gemstone jewelry. Love and care are poured into each piece, using the highest quality responsibly sourced gemstones.

When launching Aotu, Victor’s goal was to give back to society by providing more young people with access to the jewelry world. Through the partnership between Aotu and FOXI, the two brands share resources, including packaging, ensuring both offer the same high standards of quality and design.

Our Philosophy

At Aotu, we believe that everyone deserves the chance to experience the magic of fine jewelry. Our collection includes engagement rings, wedding bands, and more, each designed to make you feel confident, beautiful, and inspired. Every piece is crafted with the intention of enhancing the moments that matter most in your journey of growth and elegance.